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Apply Today!
About the Synergy 360 Initiative
The Synergy 360 Initiative is a comprehensive business development program designed to uplift minority-owned businesses along the West and Wilkinson Boulevard Corridors in Charlotte, NC. Through five workshop series, one-on-one coaching, mini-grants (up to $800), and a culminating Business Showcase, participants will gain the skills, tools, and resources to grow sustainable, thriving businesses.
Program runs April 2026 – August 2026 | Weekday, Virtual | Facilitated by West and Wilkinson Merchant Association (WWMA)
Application deadline is March 30th, 2026
How to Submit Your Application:
✓ Email (preferred): Send completed application to info@growwestwilk,org with subject line: "Synergy 360 Application – [Your Business Name]"
✓ In Person: Drop off at a WBNC office
✓ Deadline: Monday, March 30, 2025 by 11:59 PM
✓ Questions? Contact WWMA at info@growwestwilk.org or visit growwestwilk.org
Accepted applicants will be notified by early April 2026. The program kicks off late April 2026..
We’re excited to introduce you to the West and Wilkinson Merchants Association (WWMA)—a growing network of local business owners and entrepreneurs committed to community, collaboration, and economic empowerment on the West Side.
While we’re putting the final touches on our full website (coming later this year!), we invite you to explore what’s ahead and become a part of our movement early. Please contact us for more information at info@growwestwilk.org
Welcome to the West and Wilkinson Merchants Association (WWMA)
Supporting Local Business. Building Collective Power.
We’re building something special on the West Side—and we want you to be part of it.
Thank you for visiting. Stay tuned for more in 2025!
Why WWMA?
WWMA exists to:
Amplify and Support West Side Merchants
Organizing events, marketing campaigns, and initiatives to attract customers and drive sales.
01
Advocate for Local Business Needs
Engaging with local governments and policymakers to address zoning laws, business regulations, and economic policies.
02
Create Connections and Collaborative Growth Opportunities
Providing opportunities for local businesses to connect, share resources, and form partnerships.
03
Host Workshops, Community Events, and Resource-Sharing Sessions
Partnering with neighborhood groups, nonprofits, and other stakeholders to support local initiatives and events.
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